Communications
Charts
Strategic comms priorities
Worldwide, the top priority for comms teams is improving the footprint of social media channels. However, this result is driven more by emerging market central banks. At advanced economy central banks, improving the website is the top priority.
A few other priorities stand out. AE central banks are more likely to put high emphasis on financial education. EME central banks are more focused on internal communications.
For the full breakdown, use the benchmarking service’s interactive charts to explore the data.
Majority of central banks plan to revamp website in next two years
Institutions aim to improve visual design, information architecture and user experience on their sites
Traditional comms still a bigger focus than social media
Lower-middle income teams less likely to track external communications
External comms impact gauged by trust and comprehension
Absolute numbers of appearances, social media engagement and market indicators rank lowest
Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media
Comms teams becoming less involved in key policy decisions
Early involvement appears to raise effectiveness in monetary policy communication
Central banks report varied approaches to layering comms
Many institutions use video and infographics to make key reports more accessible
Communications Benchmarks 2024 Charts
Take a deep dive into the Communications Benchmarks charts, which have just been released for 2024.
Email and social media still top two-way comms channels
Only teams from Asia-Pacific central banks report use of live website chat
Comms staff rarely hold PhD qualifications
Social media and writing skills remain leading areas for capacity building
Female staff make up over 60% of average comms team
Employees most likely to fall in age category of 40–49
Media relations, social media and website are top comms tasks
International communications, museum visits and speechwriting rank least
Press releases, conferences and website are top external channels
Email remains main tool for internal communications among central banks